Search
Engines
& Online
Marketing
MediaCo
was recently commissioned by a national newspaper to provide a paper on Online
Marketing. Topics covered include:
- Branding
- Domain Names
- Search Engines and Directories
- Offline Marketing
- Online Relationship Building
- Targeted Email Marketing
- Online Advertising
Here, for your interest, is the article in full...
Lost - and being found
- In CyberSpace
A guide to online marketing
Danger, Danger, Will Robinson,
you are Lost in Cyberspace! Your Jupiter2 web site may well have been custom-built
with all the latest technical gizmos, ecommerce facilities and zooming Flash graphics,
but neither the inhabitants of Earth nor planet Alpha Centauri are likely to ever
see it. If only you'd had a web marketing strategy.
Then even Dr Zachary Smith couldn't sabotage the launch! While Will and his family
experienced countless adventures in the original Lost In Space television series,
the virtual reality of launching into cyberspace can be much less thrilling.
The WorldWideWeb (WWW) is a galaxy of information, entertainment and business
opportunities. But how can anyone find YourBusiness.com? It's no longer a case
of "build it and they will come".
You have to use a variety of techniques designed to boost your site's online visibility
and to give people a reason to visit. Some of the techniques can be implemented
by yourself or your web designer; while others are most successfully carried out
by an online marketing professional.
What follows is a guide to some of the "best practice" steps involved:
Branding
Domain Name
Search
Engines and Directories
Offline Marketing
Pulling Power
Push But Don't Shove
Advertising
Summing Up
|
|
|
