Search
Engines
& Online
Marketing
Lost - and being found
- In CyberSpace
Pulling Power
It stands to reason the more your web address is seen, online or offline, the
more the site will be used. Amongst the ways of pulling in visitors are to gain
links on other web sites and mention within the Internet Newsgroups.
Trade associations of which you are a member, suppliers, customers, friends, industry-specific
directories … if they have a web site, you should ask for a link.
This "online relationship building" features differing levels of sophistication
and activity and the serious participant will again gain best benefit from using
an online marketing specialist. Newsgroups are Internet-based, categorised discussion
forums.
While many people now think they have been superseded by more graphical Web pages,
they are still heavily used and a strong means of gaining interest in your online
activity.
Whether you sell Tartan Teddybears or offer advice on Mortgage Buying, there will
be a related Newsgroup. The art is in sending postings or participating in discussions
in such a way as to be offering other users information of interest
Anything seen as blatant advertising or being off-topic will have a quite negative
effect on your business.
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Starting
Point
Branding
Domain Name
Search
Engines and Directories
Offline Marketing
Pulling Power
Push But Don't Shove
Advertising
Summing Up |
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